We Love Burton Snowboards - About Burton Snowboard

Burton Snowboards was founded by Jake Burton Carpenter in 1977. Jake Burton has been passionate about snowboarding for over 30 years and in the early days of the new sport he contributed a great to deal towards its development and acceptance by campaigning for his local resorts to allow snowboarders to ride there.

Burton has played a huge role in the growth of snowboarding worldwide, they are at the forefront of innovation and their love of snowboarding has lead them to dominate the snowboard industry across the globe, with headquarters in America, Austria and Japan. There’s no denying it, Burton are the largest snowboard brand around!

Product technology and development makes Burton stand out from the crowd. With the world’s top pro riders like Shaun White, Nicolas Muller, Hannah Teter and Kelly Clark to support their development process and Jake riding and testing over 100 days per year, they’ve got the world’s best snowboarders creating the world’s best snowboarding equipment. Their team riders give feedback in all areas of research, development and design, right down to the colour of the snowboard boot laces and texture of linings in the snowboard jackets and pants! Burton acknowledge that making snowboard products requires a lot of hard work and dedication and they reward their BMC workers by giving them a season snowboard pass for Stowe and they also let all their BMC staff have access to Burton snowboard equipment for free, so that they can demo until their little hearts are content!

As Burton has grown over the years they have developed many other brands that complement their snowboarding range. R.E.D is their impact protection range that consists of snowboarding helmets, wrists guard and impact shorts. Burton also developed their premium optics brand, Anon, back in 2001. Anon has gone from strength to strength and now provides many snowboarders with goggles and sunglasses. Anon sunglasses have been a spotted on Paris Hilton and Jessica Biel! Another great brand to join the Burton family in 2003 was Analog and in 2004 they were also joined by Forum Snowboards, Special Blend and Foursquare.

So here they are, more than 30 years on, with an amazing selection of snowboard jackets and pants, snowboards, bindings, snowboard boots, gloves, wheeled luggage and much more.

Always thinking of the future, Burton developed its Green Mountain Project (GMP) which has resulted in a new level of fabrication. The GMP uses recycled material and eco-friendly waterproofing technology in many of Burtons snowboarding hardware and clothing. So look out for the GMP sign on their products.

Burton has been competing since the early 80’s in slalom, down hill and halfpipe events won by Graig Kelly. In 1990 Terge made his first appearance and by 1993 Terje rode the first Burton pro model. Then in 1995 Terje won the Men’s Halfpipe for a third time! Burton pro riders have had their fair share of Olympic medals as well. 2006 saw Burton’s global team riders Shaun White and Hannah Teter win Olympic gold at the Winter Games in Turin. 2006 was a great year for Shaun White, where he won twelve consecutive competitions that season! In 2007 the US Open Snowboard Championships held its very own 25th birthday party and saw Shaun White and Kelly Clark win the halfpipe. This was also the year that Shaun and Torah Bright won $100,000 each, which was the largest single payout in the history of snowboard. The list is endless, their riders really push boundaries.

Talking of pushing the boundaries, Burton has created its fair share of controversy along the way. Known for their risky graphics, the Burton Love snowboard appeared with Playboy Bunnies in 2008. With mixed reviews across the globe, the Playboy Love became something of a phenomenon! Back in 2007 Burton introduced The Channel System to their snowboards and EST bindings. This ground breaking system gives you unlimited stance options and makes you connect with the board for better response and feel. For those who said that it wouldn’t last, you were wrong! The Channel and EST bindings have changed the way that we ride and this groundbreaking technology has been well received by Burton Snowboard fans all over the world. Burton just keeps on giving!